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Privacy Policy

Last updated on 28 November 2023

Jaypore Fashion Inc. (“Jaypore”, "us", "we", or "our") operates the website (the "Site"). This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our Site and the choices you have associated with that data. By using the Site, you acknowledge and agree to the collection and use of information in accordance with this Policy. Your use of the Site, and any dispute over privacy, is subject to this Policy and the Terms and Conditions. Unless otherwise defined in this Privacy Policy, terms used in this Policy have the same meanings as in our Terms and Conditions

You may download a printable copy of this Policy (PDF): here.


I. Overview

II. Categories of Personal Information We Collect About You

III. How We Use Your Information

IV. How We Disclose the Information We Collect

V. Our Use of Cookies and Related Technologies

VI. Marketing Communications

VII. Security of Your Information

VIII. Third-Party Links

IX. Children

X. Additional Disclosures Under Applicable Laws

A. US State Laws

XI. Contact Us

XII. Changes to this Policy


When you visit our Site, we may use cookies and other technologies to collect information. These technologies help us personalize experiences, understand your preferences, and learn about the devices used to access our Site. To ensure you receive ads relevant to your preferences we and advertisers may collect information about your online activities over time and across different websites, apps, and devices. We and advertisers may use that information to help understand audience segments. Advertisers may use the segments to determine the audience groups to which they wish to deliver particular ads.

The summary provided below describes all information collected on our Site. Keep in mind that the collection includes information you provide to us for our Site and passive information regarding your activity on our web pages. You can opt out of receiving interest-based advertising, but opting out does not mean you will no longer receive advertising. It means that we will no longer deliver ads tailored to your preferences.


Depending on your interaction with us, we may collect the following categories of personal information about you directly from you, from third parties, and automatically through your use of our Site.

· Identifiers, such as your name, postal address, telephone number, date of birth, IP address, unique online identifier, or similar identifier.

· Protected classifications, such as age and gender.

· Payment information, such as your financial account information, credit card number, debit card number, or other payment card information.

· Commercial Information, such as records of products purchased or obtained and records of gifts.

· Internet or other electronic network activity, such as your browser type and operating system; web pages you view, links you click, search history on the site, and other information regarding your interaction with an Internet website, email, newsletter, or advertisement; the length of time you visit our site; and the referring URL, or the webpage that led you to our site.

· Geolocation data, as defined under applicable law.

· Inferences, such as inferences drawn to create a profile reflecting your preferences, characteristics, and interests.

· Sensitive personal information, as defined under applicable law, such as your precise geolocation data and financial account information.

Information We Collect Directly From You. We collect personal information directly from you when you use our Site. If you sign up to receive information from us or if you register for an account on our site, we may collect your contact information (e.g., name, home address, telephone number, or email address) and account login credentials. If you contact us, we may collect your contact information, as well as the contents of a message or attachments that you may send to us, and other information that you choose to provide.

Information We Collect From Other Sources. We may collect personal information from our parent, affiliate, and other related entities, as well as from third parties that perform functions on our behalf, such as our advertising and analytics partners. When you sign in to our Site using a social media account, you give permission to the social media platform to share your personal information with us.

Information We Collect Automatically. We, and our third-party business partners, automatically collect personal information when you use our Site using cookies, pixel tags, clear GIFs, or similar technologies. This may include information such as your IP address and the types of personal information described above as “Internet or other electronic network activity.” This may also include information about your location if you give us permission to do so (“Geolocation Data”) by setting your device to allow for location tracking/data or by opting into a browser prompt that asks for location tracking. You can enable or disable location services when you use our Site at any time, through your device settings. Please review our section below on “Our Use of Cookies and Related Technologies” for additional information regarding our use of cookies and related technologies.


Depending on your interaction with us, we may use the categories of personal information described above for the following business and commercial purposes:

· To provide our Site and fulfill your requests. We use your information to provide and maintain our Site, to process and fulfill your requests, to communicate with you about your use of our Site or changes to our Site, to respond to your inquiries, and for other customer Site and business administration purposes.

· To improve our Site. We use your information to understand and analyze our customer base and how you use the Site, to improve and enhance the Site, and to develop new products, Site features, and Site functionality.

· Identification and authentication purposes. We may use your information for identification and authentication purposes. For example, when you enter your account login ID and password in the account login portal, we use your login credentials to authenticate your identity.

· Personalization. We use your information to tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experience while using the Site. For example, if you allow us to collect geolocation data, we may use this information to deliver content that is around your specific location.

· Marketing and promotional purposes. We may use your information to communicate with you about new offers or products or to contact you about information we think may be of interest to you.In relation to marketing communications, we may provide you with an “opt-in” or “opt-out” mechanism depending on the type of communication. An “opt-in” mechanism will provide you the opportunity to positively indicate that you would like or do not object to our sending you such further communications and we will not send you any unless you have “opted-in”. An “opt-out” mechanism will provide you the opportunity to indicate that you do not want us to send you such further communications, and if you “opt out” we will not send you any further marketing communications.

We may also use your information to display advertisements to you on our site and on other unaffiliated websites and Sites.

· Research and reporting. We may use your information to administer surveys and questionnaires (online and offline) for research and reporting purposes to help us better serve individuals by learning more about their preferences and the quality of the Site and of the products we provide. The survey responses may be utilized to determine the effectiveness of our Site, various types of communications, advertising campaigns and/or promotional activities.

· Combining information. We (and our third-party business partners on our behalf) may merge, co-mingle, or otherwise combine information, including your personal information, in furtherance of the purposes described above.

· To comply with legal obligations. We may use your information to comply with our legal obligations or to exercise or defend our rights or the rights of a third party, including complying with law enforcement or government authority requests and participating in compliance audits.

· To protect us and others. We may use your information where we believe it necessary to investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, situations involving potential threats to the safety of any person or to otherwise enforce this Policy, our Terms and Conditions, and the integrity of the Site.

· Deidentified data. We may also deidentify or anonymize your data in such a way that you may not reasonably be re-identified by us or another party, and we may use this de-identified data for any purpose permitted under applicable law. To the extent we deidentify any data originally based on personal information, we will maintain and use such data in deidentified form and will not attempt to reidentify the data.


We may disclose each of the categories of personal information described above for our business and commercial purposes as follows:

· Related Entities. We may disclose the personal information we collect about you to our parent, affiliate, and related entities in the Aditya Birla Fashion and Retail Limited group of companies.

· Service Providers. We may disclose the personal information we collect about you to service providers, contractors, and agents who perform functions and business operations on our behalf, for the purposes set out above. For example, we engage service providers to help us with the provision of IT and related services, the provision of information that you have requested, conduct surveys and questionnaires, and for payment processing and order fulfillment purposes.

· Third Parties. We may disclose the personal information we collect about you to third-party business partners, such as entities that provide us with advertising and analytics services, as well as to business partners with whom we may jointly offer products or whose products or services we believe may be of interest to you

We may also disclose your personal information in the following circumstances:

· Business Transfers. If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected about you to the other company. As part of the business transfer process, we may disclose certain of your information to lenders, auditors, and third party advisors, including attorneys and consultants.

· In Response to Legal Process. We may disclose your personal information to comply with the law, a judicial proceeding, a court order, or other legal process, such as in response to a court order or a subpoena.

· To Protect Us and Others. We may disclose your personal information where we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms and Conditions or this Policy, or as evidence in litigation in which we are involved.

· Aggregate and Deidentified Information. We may disclose aggregate, anonymized, or de-identified information about you for any purpose permitted under applicable law.

· Consent. We may disclose your personal information with your consent.


We and our third-party partners use cookies and similar tracking technologies to track information about your use of our Site. We use this information to better understand, customize, and improve user experiences with the Site, as well as for advertising purposes. We may combine this information with other personal information we collect about you (and our third-party business partners may do so on our behalf).

· Cookies. Cookies are small text files containing a string of alphanumeric characters. We may use both session and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Site. Please review your browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Site, you may not be able to utilize the features of the Site to their fullest potential. To learn more about cookies, visit All About cookies website.

· Clear GIFs, pixel tags, and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web and app pages. We may use clear GIFs (a.k.a. web beacons, web bugs, or pixel tags) to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. A clear GIF can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the browser type and language; the device type; geographic location; and, the identification number of any cookie on the computer previously placed by that server. We and our third-party business partners may also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

· Analytics. We may use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on our Site and to develop website content. Find out more information about Google Analytics here. You can opt out of Google's collection and processing of data generated by your use of the Sites here.

· Interest-based advertising. We may set tracking tools (e.g., cookies, clear GIFs) provided by third-party advertising partners on our site to collect information regarding your activities on our site (e.g., your IP address, page(s) visited, time of day) for advertising purposes. We may also share such information with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit non-Jaypore-related websites within their networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising." If you do not want interest-based advertising, you may be able to opt-out by visiting US-based Manage Opt-out and About ads choices.

· Do Not Track (DNT). Your browser setting may allow you to automatically transmit a "Do Not Track" (DNT) signal to websites and online Sites that you visit. There is no consensus as to what DNT means in this context, and since some browsers apply DNT signals by default it does not necessarily reflect our visitors’ choice as to whether they wish to receive advertisements tailored to their interests. As a result, like many websites, we do not alter our practices when the Site receives a DNT signal from a visitor's browser. For information about "do-not-track", visit Global Privacy Control website & All About DNT website.


We may send periodic promotional emails to you. You may opt out of promotional emails by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt out of receiving promotional emails, we may still send you emails about your account or any products you have requested or received from us.


We implement physical, technical, and organizational security measures designed to safeguard personal information. These measures are aimed at protecting the personal information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.


Our Site may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy but is instead governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites, and we encourage you to review the privacy policies of any third-party sites you choose to visit.


Our Site is not intended for children or minors under the age of sixteen years. Accordingly, we do not store information from minors under the age of sixteen years. If you believe that a child has submitted personal information to us, please contact us at [] and we will take reasonable steps to delete the information.

We do not knowingly “sell” or “share” the personal information of children under the age of 16.


You may have certain rights regarding our processing of your personal information under applicable local law. If our processing of your personal information is governed by such laws, this section provides you with additional information regarding your rights and our processing of your personal information under applicable local law.


We may disclose each of the categories of personal information described above for our business and commercial purposes to:

· IT providers

· Payment processing providers

· Hosting service providers

· Email and communications providers

· Accounting vendors

We may “sell” or “share” each of the categories of personal information described above for cross-context behavioral advertising (as those terms are defined under applicable local law) to:

· Social media platforms

· Website and mobile application analytics providers

· Providers of advertising services

· Business partners with whom we jointly market products

We do not disclose your sensitive personal information for purposes other than permitted under applicable local law.


Your personal information will be held for only so long as it is necessary for the purpose for which it was originally collected, and in accordance with applicable local law. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Policy. When assessing retention periods, we first examine whether it is necessary to retain the personal information collected, and, if retention is required, we work to retain the personal information for the shortest possible period permissible under applicable law.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of the personal information, the purposes for which we process the personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


Depending on the jurisdiction in which you live, you may have the following rights under applicable local law:

· Right to request access to and a copy of your personal information and information relating to how it is processed;

· Right to request deletion of your personal information;

· Right to request the correction or update of the personal information we hold about you;

· Right to opt-out of “sales” of your personal information and “sharing” of your personal information for cross-context behavioral advertising purposes (as these terms are defined under applicable law)

· Right to opt-out of targeted advertising;

· Right to limit our use of your sensitive personal information;

· Right to not be unlawfully discriminated against for exercising your rights.

These rights may be limited or denied in some circumstances. For example, we may retain your personal information where required or permitted under applicable law.

To opt out of the “sale” or “sharing” of your personal information that occurs on this site through cookies, please select the “Your Privacy Choices” link that is available in the footer of each page. You may also opt out of our “sale” or “sharing” of your personal information through privacy preference signals recognized under applicable local law, such as the Global Privacy Control (GPC), but please note that this signal will be linked to your browser only. For more information on the GPC and how to use a browser or browser extension incorporating the GPC signal, visit Global Privacy Control website.


In order to protect your information, we will confirm a requestor’s identity before responding to any request. To start the process, you must provide your name and email. We will ask you at least one question, and you must reply by email with the correct answer for each question based on your previous interaction with us. If we still cannot verify your identity as required by applicable laws, we will let you know and may ask additional questions. Otherwise, we will acknowledge your request and contact you later with our full response.

Any information we gather through this process will only be used for consumer verification, security procedures, or fraud prevention. We will delete any verification information as soon as practical after processing your request.


You may designate an authorized agent to exercise your rights under applicable laws on your behalf.

Pursuant to applicable laws:

· You must provide the authorized agent written permission to exercise your rights under applicable laws on your behalf.

· We may deny a request from an authorized agent on your behalf if the authorized agent does not submit proof that he, she, or it has been authorized by you to act on your behalf if we request such proof, as permitted by applicable laws.

· Even if you use an authorized agent to exercise your rights under applicable laws on your behalf, pursuant to applicable laws we may still require that you verify your own identity directly to us.


We do not offer financial incentives to collect personal information and we will not discriminate against you if you exercise any of the rights provided by applicable laws set forth in this Privacy Policy. Please note that a legitimate denial of a request for information, deletion, or to opt-out is not discriminatory, nor is charging a fee for excessive or repetitive consumer requests as permitted by applicable laws.


You may have a right to appeal a decision we make relating to requests to exercise your rights under applicable local law. To appeal a decision, please contact us at [].


California Civil Code Section § 1798.83 permits users of our website who are California residents to request certain information regarding our disclosure of personal information to other parties for their direct marketing purposes. To make such a request, please send an email to [] with the subject “Shine the Light Request.”


If you have any questions, comments, concerns, or complaints regarding your personal information or our privacy practices, please contact us at [].


This Policy is current as of the Last Updated date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. If we make any changes to this Policy that materially affect our practices with regard to the information we have previously collected about you, we will endeavor to provide you with notice in advance of such change by highlighting the change on the Site or sending you an email.