Our Story
Founded in the historic city of Jaipur, Rajasthan—known as the "Pink City" for its iconic architecture and bustling markets—Jaypore began as a small, curated venture specializing in handcrafted textiles, fine jewelry, and distinctive home decor. Over the years, the brand has evolved into a premier destination for those seeking authentic Indian craftsmanship, expanding its reach across the United States and international markets.
Recognizing the cultural depth and artisanal expertise behind each piece, Jaypore’s founders, Puneet Chawla and Shilpa Sharma, forged close relationships with Indian craftsmen and women. Their vision was not only to preserve traditional craftsmanship but to bring it to a global audience, broadening the product range to include apparel, accessories, and vintage items, all while maintaining a steadfast commitment to ethical sourcing.
Today, Jaypore stands as a leading example of the intersection between tradition and contemporary retail, with over 20 physical stores, primarily in India, and plans for further international expansion. The brand’s success—a 5000% increase in revenue since its inception in 2012—underscores the global appetite for genuine, high-quality Indian craftsmanship. At its core, Jaypore remains dedicated to supporting artisans and promoting cultural exchange, ensuring each purchase directly contributes to the livelihoods of those who craft these exceptional items.
For more about our journey or to discover specific locations, connect with us on social media or Instagram (@Jaypore).
Please review these articles below if interested in finding out more about Jaypours origin.
(The Decor Journal India)
(How Jaypore was built from an old haveli in Delhi to a big business online.)
Our Mission
Jaypore is a celebration of culture, craftsmanship, and connection!
Our mission and purpose is to bring the world a little closer together by connecting you to India’s most beautiful and popular products. Born from the vibrant traditions of India, our brand curates an exquisite selection of clothing, jewelry, and accessories that reflect the rich heritage of Indian artisans and most luxurious materials, wether that is indian gold, silver, stone, leather or cotton, through many more rich and vivacious embroidered, print and hand crafted artisinal designs.
We discover the finest materials and designs from talented craftsmen across India and deliver them at exceptional value, ensuring that each piece is crafted with love and passion, embodying stories passed down through generations.By choosing Jaypore, you are not only embracing the beauty of traditional artistry but also supporting the artisans behind these stunning creations.
Join us on this journey as we bridge cultures through unique and meaningful products, allowing you to experience the elegance and richness of India right at your fingertips.
Join Our Journey
Visit us daily to discover a new story behind our amazing products and the talented people who create them. We don’t just hold sales; we are storytellers, passionate about showcasing the artistry and heritage of each item in our collection. By choosing Jaypore, you are not just acquiring a piece of art; you are becoming a part of a movement that values craftsmanship and community.
As you explore our collections, we invite you to discover the joy of meaningful gifting and personal expression. Whether you’re shopping for yourself or looking for the perfect gift for someone special, our handpicked treasures are designed to inspire and celebrate life’s moments.
So, come on in and experience the magic of Jaypore, where every product tells a story and every purchase supports a legacy! Thank you for joining us on this beautiful journey.
What makes Jaypore Unique?
We believe Jaypore’s distinctiveness comes from our unwavering dedication to Indian craftsmanship, offering a carefully curated array of products that breathe life into the country's rich artisanal heritage. From handwoven sarees to intricately embroidered kurtas and statement jewelry, every piece is not merely an object but a narrative, steeped in cultural history and craftsmanship passed down through generations. The brand’s insistence on using only the finest materials—luxurious silks, rich cottons, and semi-precious stones—not only elevates the quality of their products but also safeguards traditional artisanship, offering sustainable livelihoods to skilled craftsmen and women across India.
What sets Jaypore apart is not just its artistic integrity, but its commitment to ethical sourcing and sustainability, a rare blend of luxury and responsibility in the marketplace. Here, customers aren't just purchasing an item of clothing or an accessory—they are actively participating in a story of heritage, making a tangible difference in the lives of artisans. Jaypore merges the beauty of India’s past with the promise of a brighter, more conscious future, a fusion that resonates globally yet remains true to its roots.
For more insights into Jaypore's uniqueness and commitment to craftsmanship, you can explore sources like YourStory and The Decor Journal India.
Jaypore and Krishna Mehta Collaborate for an Exquisite Showcase of Tradition and Craftsmanship at Phoenix Palladium
Where Jaypour Started.
Welcome to Jaypore, where tradition meets modernity! 🌟 Our story began in the vibrant city of Jaipur, Rajasthan, famously known as the "Pink City" for its stunning architecture and bustling markets. Here, we embarked on a journey to celebrate India's rich heritage through handmade textiles, exquisite jewelry, and unique home decor.
Founded by Puneet Chawla and Shilpa Sharma, our vision was simple yet profound: to connect people across the globe with the authentic craftsmanship of Indian artisans. From our humble beginnings in a charming haveli in Delhi, we've blossomed into a beloved destination for those seeking unique and high-quality designs that feel at home anywhere in the world.
At Jaypore, we believe that every piece tells a story—crafted with love and dedication, each item reflects the cultural significance and artistry of India. We pride ourselves on ethical sourcing and sustainability, ensuring that your purchase supports the talented artisans who pour their hearts into every creation.
Our diverse collection has expanded to include not just apparel but also accessories, gifts, and vintage items, making it easy to find something special for every occasion. With over 20 stores worldwide, we are thrilled to bring the beauty of India to your doorstep.
Join us in celebrating the joy of meaningful gifting and personal expression. Dive into our curated selection, and experience the magic of Jaypore, where every product is a bridge between cultures and a celebration of craftsmanship. Let’s embark on this beautiful journey together!
Explore more with us on Instagram (@Jaypour) and be a part of our story! 🎉